AMD Cinema 2.0, Jules Urbach, Part 1 – NYC, 08.11.2008

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Part 1 of 2 showing the presentation made by Jules Urbach at AMDs Cinema 2.0 event in New York City on August 11, 2008. Mr. Urbach explains the multiple technologies that promise to usher in a new era combining 3D photorealism, cinematic immersion and video game interactivity made possible in part by AMD graphics processing power and the ATI Radeon(TM) 4870 graphics processor that can deliver more than 1 teraFLOP of compute power on a single chip.

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37 Responses to AMD Cinema 2.0, Jules Urbach, Part 1 – NYC, 08.11.2008

  1. Greyh0und says:

    Hello there, other side of the uncanny valley!

    watch watch?v=FKTAJBQSm10 for more info :)

  2. youfallopiantube1 says:

    lmfao @ JULESWORLD.

  3. marcos27pr says:

    thats amazing by 2012 we gone see video games that look like movies

  4. RubiusFail says:

    One of the first utilisation will be porn.
    Like everything.
    First, Military
    Then Public use
    Then Porn use.

  5. JarrardC says:

    Because transformers AREN’T real and needs to be rendered on computers?

  6. zizikelizike says:

    LOL

  7. timothy666 says:

    Agreed. This is all so ANTI filmmaking

  8. mrh112 says:

    movie actors your days are numberd lol

  9. KingAtRock1 says:

    no you didn’t. You’re right!

  10. abram730 says:

    If they collect the higher level data AAA games could be re-released when hardware supports with very little work.

    A game made from high level data sets could simply be recompiled and re-sold at a later date… think of the possibilities.

  11. joeisthebestokaybabe says:

    Mandark haha

  12. Jegotinat says:

    Oh god, to think that one day this technology will be so cheap it’ll be useable in pornography – GLORIOUS!

  13. Erithramere says:

    Right now it seems pretty stupid, as they seem to need the actors to still act but within the dome, so why not just make them act without cgi costs?

    But once the technology has advanced actors won’t be needed, directors will be able to create the parts that fit there films perfectly, which is really good.

    It would save a lot of money in the long run, especially now, when big actors and actresses get paid 10 million +

  14. SDRvideos says:

    But why would they want to do this for the cinema??? if its gonna looks so real why cant it just infact be REAL? like how movies should be made… huh
    I can understand how this tech will be great for Video Games though! but i just dont understand it for movies thats all

  15. SDRvideos says:

    But why would they want to do this for the cinema??? if its gonna looks so real why cant it just infact be REAL? like how movies should be made… huh
    I can understand how this tech will be great for Video Games though! but i just dont understand it for movies thats all

  16. daedalusx360 says:

    God, just imagine modeling a 3d model, and clicking "render" and it being done immediately…

  17. daedalusx360 says:

    God, just imagine modeling a 3d model, and clicking "render" and it being done immediately…

  18. 235T1NGR4Y23 says:

    This guy sounds like Mandark from Dexter’s lab.

  19. 235T1NGR4Y23 says:

    This guy sounds like Mandark from Dexter’s lab.

  20. dogydog01 says:

    y is dis up side down

  21. dogydog01 says:

    y is dis up side down

  22. funnytrance says:

    ooh nice…………..

  23. funnytrance says:

    ooh nice…………..

  24. scott12at says:

    That demo is probably running at 15fps to render a facial animation and is utilizing most of the 4870×2′s gpu power..i doubt we’ll see actual games with this level of realism for a few years yet.

  25. scott12at says:

    That demo is probably running at 15fps to render a facial animation and is utilizing most of the 4870×2′s gpu power..i doubt we’ll see actual games with this level of realism for a few years yet.

  26. Ryan1m says:

    this will work on near future consoles.

  27. Ryan1m says:

    this will work on near future consoles.

  28. thelva says:

    once capture the animation can’t be changed. So this technology has a big problem

  29. thelva says:

    once capture the animation can’t be changed. So this technology has a big problem

  30. nanostuff says:

    You’re right, as he said, it’s a volumetric render. It’s not an ‘image format’.

    You can rotate it and perhaps he should have done so to take the point home, but nevertheless he made it clear.

  31. nanostuff says:

    You’re right, as he said, it’s a volumetric render. It’s not an ‘image format’.

    You can rotate it and perhaps he should have done so to take the point home, but nevertheless he made it clear.

  32. Odonus2 says:

    The movements were captured in a lightstage and, I suppose, the dataset was put into a computer. After that I guess they could animate. they say it was CG rendered.
    Image Metrics allows animators to tweak and polish after they have the dataset.
    I’m no expert and I would like to know what is happening there.

  33. Odonus2 says:

    The movements were captured in a lightstage and, I suppose, the dataset was put into a computer. After that I guess they could animate. they say it was CG rendered.
    Image Metrics allows animators to tweak and polish after they have the dataset.
    I’m no expert and I would like to know what is happening there.

  34. Cyan2000 says:

    Its insane because thats not 3D, its actually an image format that has so much data
    per pixel , that can then be re lit in realtime, but only the original video.
    You cannot rotate or animate this.
    Still damn cool tech… Paul Debevec rocks!

  35. Cyan2000 says:

    Its insane because thats not 3D, its actually an image format that has so much data
    per pixel , that can then be re lit in realtime, but only the original video.
    You cannot rotate or animate this.
    Still damn cool tech… Paul Debevec rocks!

  36. Odonus2 says:

    The cg girl at 6:11 is absolutely insane!!!
    You could put her arguing with Davy Jones and she would look better.
    I can’t wait for people to snap and say "Oh! It isn’t real??"
    For a while I was fooled by Davy Jones, and I thought it was a mask.
    I can’t wait for the stuff that this technology will give us now.

  37. Odonus2 says:

    The cg girl at 6:11 is absolutely insane!!!
    You could put her arguing with Davy Jones and she would look better.
    I can’t wait for people to snap and say "Oh! It isn’t real??"
    For a while I was fooled by Davy Jones, and I thought it was a mask.
    I can’t wait for the stuff that this technology will give us now.

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